YouTube A Google company
Sign in

Personalisation settings and cookies

We use cookies to deliver and maintain Google services, track outages and protect against spam, fraud and abuse, measure audience engagement and site statistics to understand how our services are used and enhance the quality of those services. We also use cookies to support personalisation settings that let you choose how to use Google, even when you’re signed out.

YouTube History

Get features like YouTube homepage recommendations based on your activity, like the videos that you watch and the things that you search for. When this setting is off, YouTube features that rely on history to personalise your experience are disabled.

Ad personalisation on YouTube

Get Google to show you tailored ads in YouTube based on your activity, like the videos that you watch and the things that you search for.

Managing cookies in your browser

Cookies allow websites to make your Internet experience better. For example, when you set a default language on a website, cookies help the site remember your choice.

You can block some or all cookies, but this can cause certain features across the web to stop working. For example, many websites require cookies to be turned on when you want to sign in. To manage cookies in Chrome:

  • From the Chrome menu icon, choose Settings.
  • From the privacy and security section, choose Cookies and other site data.

For other browsers, see your Help Centre.

Managing data that Google Analytics collects on sites that you visit

Website owners use data collected by Google Analytics to make their sites work better. You can opt out of this data collection by downloading and installing a browser add-on.

If you turn your personalisation settings on, Google will use cookies to show you personalised content and personalised ads, depending on your choices. Unless you 'Reject all', Google will also use cookies to deliver and measure the effectiveness of ads and develop and improve new services.

You can change your settings at any time by visiting You can also review our Privacy Policy to learn how Google uses information generated as you use Google services. Learn more.