Confirm your choices for cookies and other data

Review the following key points and explore your options on this page. Click 'I agree' when you’re ready to confirm. You can withdraw your consent at any time with effect for the future.
Usage data we process when you use Google
  • When you search for a restaurant on Google Maps or watch a video on YouTube, for example, we process information about that activity – including information like the video you watched, device IDs, IP addresses, cookie data and location.
  • Our Privacy Policy contains further descriptions of the data we process.
  • We also process the kind of information described above when you use apps or sites that use Google services like ads, Analytics and the YouTube video player.
Purposes of the data processing

We process this data for the purposes described in our policy, including to:

  • Help our services deliver more useful, customised content such as more relevant search results, based on your interests derived from such data;
  • Improve the quality of our services and develop new ones;
  • Deliver ads based on your interests, which we can determine based on this data, such as ads that are related to things such as search queries or videos that you've watched on YouTube;
  • Improve security by protecting against fraud and abuse; and
  • Conduct analytics and measurement to understand how our services are used. We also have partners that measure how our services are used. Find out more about these specific advertising and measurement partners.
Combining data

We also combine data among our services and across your devices for these purposes. For example, we use data from trillions of search queries to build spell-correction models that we use across all of our services, and we combine data to alert you and other users to potential security risks.

Privacy controls

There are many privacy controls that you can use, even when you’re signed out, to achieve the Google experience that you want. You can review those controls below and in 'Other options', or visit g.co/privacytools at any time.

Edit Search Settings

Control whether or not search results are affected by search activity in this browser

Edit Ad Settings

Adjust the types of ad you see from Google

Edit YouTube Settings

Control whether or not your YouTube experience is affected by YouTube search and watch activity in this browser

When you use Google services like Maps, Search or YouTube, you generate information: places you go, stuff you like, and people you know. This information can help make Google products work better for you in many ways.

Decide how your data is used

You enjoy these benefits of a tailored Google experience because of technology like cookies (small pieces of data that help websites remember previous visits) and other data based on things that you do (for example, things that you've searched for or videos that you've watched).

But remember, you can control how Google uses this information. You can turn off your YouTube and Search history and opt out of seeing ads based on your interests. And you can learn how to manage cookies.

And of course, you can always sign in to your Google Account if you want to review and use all the tools and controls we offer to help you control your online experience.

More information

Visit www.google.com/policies to learn more about the technologies that we use to deliver our services (for example, how Google uses cookies) and how specific Google services process data.

Manage your Google privacy controls at any time at g.co/privacytools.

Tip: If you sign in to your Google Account before agreeing, we'll remember your choice across all of your signed-in devices and browsers.

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